The applicants from the legal, human resources and marketing sectors had detailed notable successes in their applications, respectively, so the IPBN would like to make the network aware of them!
JGSA Advogados
In 2023 JGSA made a clear commitment to expanding the firm through digital communication and events, increasing the visibility of the brand among existing and potential clients. Communication, and specifically advertising, are highly regulated in this sector, so it has been a challenge both to comply with regulations and to produce effective communication. According to their application, the law firm "developed a strong digital presence, revamping our website, producing regular legal contents for the site and LinkedIn page and sending regular newsletters to a broad Clients’ and Partners’ database. The consistency in content creation has boosted the performance of our site, raising the organic search, which is a very important matter, as advertising is not allowed. Throughout all our communications, we aim to make legal information accessible and bring legal issues closer to people's everyday concerns, relating the law to their “real” problems."
Shane Moran: Architect of Brands
Shane successfully rebranded TireCheck a €20 million turnover company, creating a competitive edge in a crowded marketplace and generating confidence to establish a marketing department, resulting in job creation. The CEO Michael O'Dwyer, an IPBN member, commissioned Shane to lead a rebrand of his company. He told the IPBN, "Along the way of a new visual identity - we also created and designed bespoke high-quality 3D renders of the company's range of products. We also interviewed his customers, led photography of key staff members and locations (photos for the new website), and we also interviewed up to 100 staff members. Quite the feat coinciding, TireCheck operates in four different countries. We also designed the print material for their trade shows to help them win new business." Shane also joined forces with Bloody Lovely Branding and overcame the challenges of communicating the value of branding to clients unfamiliar with marketing, transforming their perception and instilling pride in their businesses through effective brand strategy and communication.
Tonnie Talent
From its inception, Tonnie Talent embarked on a mission to redefine international hiring. CEO José Bouca said, "Delving deep into the challenges faced by both talents and employers, we developed 'Tonnie'—a groundbreaking solution aimed at transforming international hiring processes. By 2023, we've successfully facilitated the international transition of over 100 talents, seamlessly integrating them into top-tier European companies. But our influence goes beyond mere placements. Since our beginnings, we've enhanced the career paths and aspirations of over 1,000 talents, providing them with invaluable content and mentorship for thriving international careers. Tonnie Talents has seen an exponential rise in engagement and trust. Set for our platform launch this coming January 2024, the anticipation has been palpable, evidenced by the overwhelmingly positive reviews during our exclusive Concierge mode."