From urban retreats like Calgary’s Clear Nordic Spa to tourist destinations such as the Kananaskis Nordic Spa, the trend reflects a booming appetite for wellness experiences.
![](https://d1mnxluw9mpf9w.cloudfront.net/media/1726662750/Indoor-Pool-Prime-Energize-Spa.jpg)
Jennifer Fendlay, founder and CEO of the Core Essence consultancy, said that the demand has begun to exceed the available supply for quality services.