In a press release, AP-Madeira explains that the investment in this product came about because there is a “growing demand for the archipelago from non-resident couples who dream of celebrating their wedding in a unique destination, outside their country of origin”.
Therefore, AP-Madeira decided to “position and highlight Madeira and Porto Santo as exclusive and inclusive destinations, which offer truly unforgettable experiences, idyllic settings and excellent service, for the celebration of these important moments in a couple’s life”.
The official launch of this new product took place during BTL, where the promotional video dedicated to this new segment was presented for the first time, which was produced by Sterna and which “highlights the beauty of the archipelago's landscapes not only as the perfect backdrop for the moment when the bride and groom say 'I do', but also as the ideal stage to create special memories, whether with guests or during the honeymoon”.
In addition to the video, AP-Madeira has also made available a new section on the official Visit Madeira website, dedicated to Weddings and Honeymoons, where all the essential information about holding these events in the archipelago is concentrated.
On these pages you can find more details about the spaces for ceremonies in the Region, the legal requirements for formalising unions, the services needed for the big day and even suggestions for activities to enjoy on your honeymoon in Madeira and Porto Santo.