To mark the opening, the low-cost retail chain has prepared some special surprises for the first visitors.

Isabel Balsas, Country Manager of NORMAL Portugal, explains that Avenida Álvares Cabral is “a new location that is, without a doubt, very special” for the brand.

“We are excited to bring our concept to this part of the city, and to be part of the neighborhood tours of local residents and everyone else who comes to visit us. We want to provide them with a different, accessible and unique shopping experience, and not leave anyone indifferent, and to do so, we promise to offer a range of innovative products, which are so successful on social media”, said Isabel Balsas.

The new store will be open every day from 8:30 am to 9:00 pm, “with its distinctive maze-like layout.” The store’s format “invites visitors to explore and discover products from well-known brands across a range of categories, including skincare, haircare and oral hygiene, makeup, home and laundry cleaning, snacks and beverages.”

Currently, the Danish brand already has 33 stores nationwide, maintaining its commitment to expansion in Portugal, including street and shopping center stores.