The road safety campaign “The best gift is to be present”, part of the Christmas and New Year 2024/2025 campaign of the Ministry of Internal Affairs, under the theme “Safer Parties”, was presented in a ceremony attended by the Minister of Internal Administration, Margarida Blasco, and the Secretary of State for Civil Protection, Paulo Simões Ribeiro.

According to ANSR, the campaign runs until January 5, 2025, with the aim of appealing to everyone who travels on the roads to do so safely, calling on them to give priority to life during this festive season, in which journeys are more frequent and longer.

In the presentation of the campaign, the president of ANSR, Rui Ribeiro, said that the campaign “The best gift is to be present” counts on the partnership of around 370 public and private entities, including the Governments of the Autonomous Regions of the Azores and Madeira, in a diversified media strategy.

The campaign will be publicised both through traditional media (TV, national and local radio, national, regional and local press, ATM network, digital and LED panels at service stations) and through the network of partner entities, namely institutional websites and on social networks, outdoor advertising networks in various locations, high exposure locations, through posters, billboards and other graphic supports.

In addition to the “The best gift is to be present” campaign by ANSR and its 368 partners, awareness and inspection actions will take place during the Christmas and New Year period, promoted by ANSR, the National Republican Guard (GNR), the Public Security Police (PSP) and the National Emergency and Civil Protection Authority (ANEPC).