Following the opening of a similar space in Évora, this is the second studio in the region, offering a specialised service in space planning and personalised solutions for different rooms in the house.

The new unit, located in Beja Retail Park, will have a special focus on organising kitchens, wardrobes and living rooms, allowing customers to obtain specialised advice, according to Postal.

The studio team is made up of seven employees, who will guide consumers in choosing products and storage solutions.

The new space will function not only as a planning center but also as an order collection point, making pickup of IKEA products more accessible for consumers in the region.

This approach allows customers to purchase their products without having to go to large stores.

According to Emmanuel Charpentier, Market Manager at IKEA Portugal, the Planning Studios have been essential for the brand's expansion in the country.

“We recently opened a format of this type in Évora, and now we have managed to reach a new goal, which will allow us to continue offering a personalised and convenient shopping experience, facilitating the region's access to our wide range of products”, said the executive.

With the opening of this new space in Beja, IKEA now has a total of 15 Planning and Ordering Studios in mainland Portugal and on the island of Madeira.

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