In a statement, the association indicated that its most recent research, "Carnival Balance & Easter Perspectives 2025", points to “an Easter with good expectations, both during the school holidays, April 7 to 21, and on the weekend, from April 18 to 21”.

According to AHP, which collected data from 307 associated tourist enterprises, “the expected national occupancy rate for school holidays during this period is around 73%”, and “the national average price (ARR) could be set, according to pending reservations up to 13/April, the closing date of the survey, at 152 euros”.

For the Easter weekend, forecasts also show an average occupancy of 73%, with “on-the-books reservations being, on the date in question, at 64%” and the ARR at 161 euros, “nine euros higher than the ARR forecast for the holiday period”.

The analysis by region “confirms Madeira as the most sought-after destination, with an 83% expected occupancy rate and an ARR ‘on the books’ of 152 euros”.

The association also said that Greater Lisbon, with 78% expected occupancy and the highest average price in the country: 210 euros, and the Algarve, with 72% of reservations and an ARR of 138 euros, are also highlighted.

Other regions, such as the North (71%) and the Azores (70%) "also present good prospects, although with more moderate average values”.

The Centre (56%) and Alentejo (61%), “despite registering growth in reservations,” still have occupancy levels below the national average, and in the case of the Alentejo, it is “compensated with higher values ​​in the predicted ARR”.

The AHP also revealed that, during the school holiday period, the national market “continues to be among the top 3 issuing markets, mentioned by 77% of those interviewed, as well as the United Kingdom, for 51%, and the USA, mentioned by 44%”.

US Tourists

The USA stands out in some regions, mentioned by 69% of those interviewed in Lisbon, as well as the United Kingdom, mentioned by 98% of those interviewed in the Algarve and 91% in Madeira.

“As for the Easter weekend, Portugal remains with the same percentage of respondents, with Spain rising, mentioned by 47%”, practically the same as the United Kingdom, with the USA and Germany remaining “as relevant international markets, with a significant presence in several regions of the country”.

The main booking channels continue to be Booking.com (95%), followed by hotels' own websites (90%) and Expedia (38%), AHP said.

Carnival results

The sector's performance during Carnival, from February 28 to March 4, “proved positive for the national hotel industry”.

According to AHP, the main markets were Portugal, Spain and the USA, and in “some regions, such as Algarve and Madeira, markets such as Germany and the United Kingdom also stood out”.

The occupancy rate (TO), in national terms, was 65%, “with the regions of Madeira (80%), Setúbal Peninsula (69%) and Greater Lisbon (68%), pushing the average up”, with the region with the lowest TO being the Azores.

The average price per occupied room (ARR) was 122 euros, said the association, pointing out that “it was in Greater Lisbon that the highest value was recorded, 161 euros”. In Madeira and the North, the values ​​were 134 euros and 130 euros, respectively.

RevPAR (revenue per available room) was 80 euros nationwide, having been “higher in Greater Lisbon and Madeira, reaching 110 euros and 107 euros, respectively”.

Quoted in the same note, the executive vice-president of AHP, Cristina Siza Vieira, highlighted “the growing importance of last-minute bookings, which have gained importance in recent years”.

"Therefore, it is expected that, in some regions and hotels, the occupancy rate will approach 100% as we approach the Easter weekend", he concludes.