“With a visual and narrative concept inspired by festival posters, the campaign highlights Portugal’s true “headliners": the Sun, Nature, the Ocean, Heritage, Culture, Flavours, Diversity and Well-being”, explains Turismo de Portugal.

The campaign launch will be hosted by presenter Filomena Cautela, with the participation of Carlos Abade, president of Turismo de Portugal, who will speak at the opening session, as well as Lídia Monteiro, member of the Board of Directors of Turismo de Portugal, and Tomás Froes, CEO of Dentsu Creative Iberia.